Channel Development Services

What We Do:

Our Channel Development Service is based on a highly-focused methodology designed to rapidly produce results.  We leverage an extremely well-networked team to quickly get access to decision-makers and sign channel partners.  This saves you time and money.

Once a channel partner has been signed, we also offer flexible on-boarding services to help you realize revenue from these new channels quicker.

Who We Are:

A well-networked team of established, highly-regarded industry insiders focused on the markets we serve.

Our team consists of Sales, Sales Engineering, Product, Marketing , and Executives who have worked for technology and service providers in the industry we serve.

Markets We Serve:  

Digital Signage

Streaming Media

Satellite Communications

Our Methodology:

  1. Understand Your Product:  Usability, FABs, Value Proposition,  Market Presence & Fit.

  2. Evaluate Channel Strategies:  Managed Service Providers, Distributors, Integrators, Consultancies, Value-Added Resellers.

  3. Define Channel Development Strategy and “90-Day Plan.”

  4. Assemble “Go To Channel” Materials (GTM materials, Partnership/Channel Agreement).

  5. Execute initial 90-Day Plan.

  6. Assess Results, Modify Plan as necessary.

  7. Execute additional 90-Day Plans, as necessary.

Our Benefits:

Highly Effective:  Value from our team’s experience and expertise.  We have deep knowledge and relationships in the market we serve.  This helps you avoid wasting time and improve the return on your investment.

Get To Market Quicker:  All ramp up activities (Understanding your product, Strategy Development, Go To Channel Materials) are typically completed in the first thirty days.  From their, our team is ready to jump into channel development activities with no learning curve.  Most importantly, we have the right contacts.

Lower Cost:  Reasonable Retainers + Commission, No CapEx or Overhead.

Lower Risk:  Outsourcing allows your team to better focus on the tasks at hand, Flexible Engagements, 30-Day Cancellation.

Learn More…

Email
ed.behan@butterpielabs.com

Phone
(678) 296-3646